How to look into the reader’s eye when writing your resume

blue eye

Does Your Resume Make a Human Connection?

Mr. Peters’ inspiration spark is one that executives should learn from to ignite their own executive career communications – more specifically, their resumes.

Only by getting into the skin of your audience, can you evoke a more connected response. You can view Tom Peters’ pithy blog on this subject, here: Working the Room.

To emulate Peters further, executive careerists must understand how he tailors his speeches (Mr. Peters never does the same speech twice). He does this through several steps, but perhaps most importantly by inhaling “any information whatsoever.”

For example, he requested and thumbed through various industry specific magazines in prep for a speech in front of group of home builders.

More formally, he conference calls every client before presenting to inquire, “What three things would you like me to have had said … . ?”

He also asks what a win looks like.

While the purpose of unearthing this wish list isn’t to be their shill, he explains, the research,”does give incredible guidelines.” You can view Peters’ full post on the topic, here: Tailoring Speeches.

Similarly, when writing your executive resume, you have every opportunity, through a deep web of information, through your LinkedIn connections (e.g., by reaching  out to someone at the company you are targeting and asking what a winning candidate looks like) and through various other resources, to cull the needs and profile of your specific audience.

In other words, put a face to your reader; then, individualize your strategic message to that person instead of writing to an audience of thousands.

Peters also has materials from 30 years of speaking that he taps into – enabling him to be consistent and constructive in his presentations. As well, most executives have stockpiled within their memory banks, a plethora of material from which to tailor a message to an audience hungry for the human voice – who want to be convinced you will be a hiring win.

[This post originally published on LinkedIn.]

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Copyright: Jacqui Barrett-Poindexter, President, CareerTrend.net

I am one of only 50 master resume writers and have crafted more than 1,500 career stories that drive game-changing results. My bachelor’s degree in writing/journalism allows me to apply a journalist’s eye to your career.

Are Resumes Withering?

witherin rose

While technology is an important part of the job search equation, it doesn’t trump thought-work, introspection and proper targeting.

Yes, totally ignoring technology can potentially be harmful, in that disregarding its value could equate to missed opportunities. However, overshadowing the process with a hyper-focus on technology’s ability to catapult your results can be equally harmful.

In my latest Glassdoor post, with a special appearance by Master Resume Writer Dawn Bugni, we  share insights debunking the oft-touted myth that the resume is withering. We cover three topics:

Why You Must Not “Forget Your Resume”

Funnel Your Energy Into Your Focused Message

Job Search Blends Many Tools and Methods

Read the full post here: Here’s Why the Resume Isn’t Dead Yet.


© Jacqui Barrett-Poindexter | I am one of only 50 master resume writers and have crafted more than 1,500 career stories that drive game-changing results. My bachelor’s degree in writing/journalism allows me to apply a journalist’s eye to your career.

 

When I started focusing on the right things

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My husband recently summed up a work-life conversation, saying, “It’s a funny thing, but when you start focusing on the right things, everything else starts falling into place.”

I cling to this, as I pursue a new phase in my journey.

Just seven months ago, I felt adrift as frustration began seeping into my foundation. My resume and career storytelling business was booming, and life at the lake with my husband was an actualization of dreams. Unable to pinpoint what was amiss, returning to shore became difficult.

As the intensity of these feelings grew, solution cues began to sail into my line of vision, and one Saturday last spring, Whitney Johnson became a beacon.

I have known Whitney through social media for several years, as we connected initially through Twitter and on several occasions have worked together or referred business.

In a moment of emotional aha, I clicked on her website and then the Coaching tab. I felt the hope of possibility surge, took the leap and emailed her, asking if she would consider me as a coaching client.

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Whitney and I began working together in August of this year. She aptly describes herself as an accountability and thought partner. After some initial worksheet homework, akin to what I have my clients complete, she and I began mapping out a plan.

We are nearly three months into our coaching, and change is afoot.

  1. The eye of the focus needle is helping me sort through overwhelm.
  2. My revenue is increasing. The power of a thought partner has helped me articulate value into revenue, converting prospective client concerns into enthusiasm to invest in their careers.
  3. Profit margins are growing. Reframing my offerings to be more profitable for both my clients and myself is foundational to our coaching.
  4. I’m baring my strengths. When overwhelm started to grip my life, I could feel my intellectual and creative powers waning. Having a coach cut through the fog and gently remind me of strengths – my superpowers, as Whitney refers to them – has been powerful in helping me to rev up those strengths for my clients, while also fulfilling my own satisfaction goals.
  5. I’m sharpening my ‘no.’ While declining invitations to collaborate or contribute to a new project had become a familiar act, the ‘why’ behind my ‘no’ had become dull. Looking at the most interesting-sounding opportunities through the lens of current goals helps me to determine if they are truly part of my overall focus. It also makes my ‘yeses’ more exhilarating.

I love how I feel after an hour of lightning-round coaching, my head stuffed full of new ideas while also ratcheting up plans in progress. As with any bold change in life, the outcomes are rich with experiences and stories well beyond what I originally imagined. Coaching with Whitney is an empowering journey of disruption.

PS – Check out Whitney Johnson’s new book book on personal disruption, named an Amazon Top Pick Business + Leadership Book of the Month.


© Jacqui Barrett-Poindexter | I am one of only 50 master resume writers and have crafted more than 1,500 career stories that drive game-changing results. My bachelor’s degree in writing/journalism allows me to apply a journalist’s eye to your career.

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