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Unlock Facebook to Discover a More Friendly Job Search

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By Jacqui Barrett-Poindexter

For some, Facebook is a natural extension of your career and personal brand, adding value to your story. For others, Facebook is a locked-down arsenal used solely to swap pictures and personal updates with your innermost circle.

For careerists who have chosen the second option, you may want to reconsider your strategy. Being hidden from potential hiring decision makers, influencers, opinion leaders and recruiters may result in missed opportunities.

According to The Undercover Recruiter, there are 1.1 billion users per month on Facebook; and, of recruiters using Facebook, 85% would recommend Facebook as a tool to other recruiters.

So, if you want to be seen professionally beyond your own inner circle, you might consider being more “Facebook public.” Some ways to do this:

1. Set Your Privacy Settings to Public. 

  • Remember, being ‘public’ means everything you publish to Facebook will be seen by anyone who searches your name and profile, so if you choose this setting, you will obviously want to be prudent with your posts.
  • However, cautious (but authentic) posting may net positive results. By creating a public Facebook persona, you may mesh your values with those hunting for new talent.
  • And in today’s workplace environment, where culture fit is an important attribute valued by employees and employers, a casual, easy-to-inform and simple to access venue like Facebook is attractive.

For two additional ways to make Facebook your friend during job search, visit: 3 Ways to Make Facebook Your Friend During Your Job Search.

On Facebook? How to Protect Your Reputation

By Jacqui Barrett-Poindexter

Are you revealing more than you should on one of the most popular online social networking sites? Facebook has become so much a part of how we stay connected that some of us are forgetting that those connections often extend well beyond our anticipated audience.

For example:

1. Employers research you through a friend of a friend. Now, more than ever, employers use Facebook to form opinions about those who work for them and those they’re considering for employment. And for a vast majority of Facebook users, these employers don’t need a password to find out what they want to know. Usually, all they need to know is a mutual friend.

My full article can be found at U.S. News & World Report, here: 5 Tricks to Keep Facebook From Hurting Your Job Search.

Use Facebook to Propel–Not Derail–Your Job Search

By Jacqui Barrett-Poindexter

Whether or not you actively participate on Facebook, the role of this social media powerhouse in reputation management is notable. In particular, managing your career reputation, extending your visibility and value and expanding your network of warm contacts is crucial to steering your career ship.

Some folks I know rely on Facebook privacy settings to control who sees what in their Facebook ‘stream.’ However, I suggest focusing less on privacy and more on quality content that you would feel proud for anyone to read. For this reason, I recommend you put every post through the mom/dad/boss filter: If you don’t want them to read what you write, then don’t publish it!

My latest post over at US News | On Careers (in collaboration with Glassdoor), squarely addresses the importance of leveraging Facebook to propel — and not derail — your job search goals. Please read the full post, here: How Facebook Can Help You Win the Job-Search War.

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