As with most careers conferences, the value is in the golden nuggets of information mined from a series of seminars and behind-the-scenes conversations with global career experts. For example, at the recent Career Management Alliance conference in San Antonio, Texas, I learned that in the last month alone, 4.4 million people in the U.S. got hired and Twitter’s audience grew by 130%. As well, the unemployment rate, though uncomfortable at 8.6%, is not as high as the 10.8% reached in the 1982 recession.
The value of a conference also stems from a new way of looking at an old idea or truism. For example, career strategists and writers know that each and every of our clients can stake claim to their unique identity. We also are deeply aware that most job seekers ineffectively mark those differentiators.
Peter Weddle, CEO, WEDDLE’s Guide, further underscored why distinguishing oneself is important. He pinpointed that only 3% of a job seeker’s identity sets him apart from another job seeker – the 3% that defines the ‘best self’ – so, the conclusion I draw: individuals must relentlessly articulate their 3% differentiating value.
As a careers writer, my challenge is building distinctive and gripping career stories that fully leverage my client’s 3%. What is it about the product development leader’s ability to drive double-digit revenue impact that separates him from the next revenue propelling executive? What identifiably unique leadership and problem-solving attributes should be embedded into a spellbinding story that compels the employer to act?
As Weddle noted, running the best race every single day to sharpen that 3% of your identity and become an A-player is critical. I’d extend that by saying, there is no better time to light a fire under your career message, all of you A-players out there! Many of you have already sharpened that career saw and are running at warp speed to prove your commitment and excellence in solving revenue, profit and efficiency challenges. Consider these tips most of which were extracted from Peter Weddle’s and ExecuNet’s Lauryn Franzoni’s and Robyn Greenspan’s presentations: