My resume writing business focuses heavily on serving the senior manager and executive client. Except for the multiplicity of vehicles [MS Word, LinkedIn, Twitter, Facebook, SlideShare (hat tip to @ErinKennedyCPRW for her recent Tweet regarding Slideshare)] that transport your resume words, the rules of executive resume writing have not fundamentally changed over the past 10 years.
The resume story’s initial purpose is to provide a compelling value proposition that obliges a targeted reader to call or email you for a conversation. As well, the resume’s further purpose is to accompany you throughout the interview process, enhancing, complementing and lifting your value proposition mapped to the hiring decision-maker’s needs.
At the foundation of this career communication is the critical need for a content-rich, deep-dive and focused approach to communicating your value. Tapping into a target company’s pain, and then resonating with a story that persuades is not a one-two-punch message catering to the attention-deficit-disordered audience.
Instead, it is comprised of a respectfully rich repertoire of selling information and value statements that sway thoughtful, introspective decision-makers to take action. Further, here are seven reasons I feel this way:
- A richly written and layered resume is like a work of art that initially, at a glance, grabs attention, and with further, deeper reflection, continues to entice the viewer with your message subtext and nuance. Like fat-free foods that eliminate flavor for calories, a too-lean resume devoid of the richly seasoned words and stories that plump up your message will not fulfill a smart reader’s ultimate needs.
- Building a meaty, content-rich resume must precede the whittled down, executive summary or executive profile or executive brief (many names for nuanced versions of a leaner, briefer resume).
- The abbreviated, sound-byte resume has its place in networking online and in person, with colleagues, senior board members, recruiters and key decision-makers, but to mince words in the foundational, story-board resume is not in you best interests. Specificity requires the ‘story behind the story.’
- Yes, we live in a society bombarded by rapid-fire messages exacerbated by social media venues. However, interviewing and hiring decisions result in large financial investments impacting hundreds of thousands of dollars and directly influencing profits. To say a 15+ year career be whittled down to a handful of words, headlines and surgical strike sound-bytes is devaluing the impact of the conversation.
- Akin to a ‘this will only take 5 minutes’ phone call that balloons into an hour tete-a-tete with texture and nuance, a resume conversation must be more than a tweeted blip on the screen or a fleeting career marketing flyer.
- Fleshier, more nuanced messages that readers can literally wrap their emotional and intellectual arms around and feel the fit in their corporate environ are essential to your career propulsion.
- So, for the moment, I suggest, forget all of the R-Squared resume messages ‘swirling about’ and embrace and promote your pithy VALUE. Better yet, partner with a professional resume writer to help you focus in on and ferret out those best, meatiest and most inspired messages that will ‘get interviews.’