With all of this innovative thinking, however, who is doing the executing?
More than likely it is you.
In its most basic sense, a unique value proposition is defined as, “a clear statement that describes the benefit of your offer and what distinguishes you from the competition.” It’s a positioning statement that explains what benefit you provide for who and how you do it uniquely well. In some circles, “unique value proposition” is […]
By Jacqui Barrett-Poindexter Articles about the attention-depleting aspect of social media abound. I wrote about the potential free-fall you may experience in your value proposition if you try to be everywhere but nowhere, here. More recently, my concerns have been piqued by the number of conversations that have started, then fallen flat through Twitter, Facebook, […]