Search the definition of “foundation,” and you find this: a body or ground on which other parts rest or are overlaid. an underlying basis or principle for something. It’s also synonymous with basis, base and point of departure. A sturdy career foundation provides stability, ensuring you maintain the integrity of your vision. The following action […]

Wikipedia describes personal branding as “self-packaging” and as establishing a prescribed image or impression in the mind of others,” which is nice. However, I prefer the idea of building a value proposition which Wikipedia defines as the “promise of value to be delivered, communicated, and acknowledged.” The focus is on what’s in it for the customer. Executives Can […]