It may seem counterintuitive to take the focus off of YOU when writing a value-packed resume. However, since a resume is a personal marketing document masterfully written to ignite the reader’s interest, you must focus fully on THEIR (hiring decision maker’s, owner’s, manager’s) needs and wants.
Deeply dig into their needs — not just what causes them pain (e.g., lack of market share, poor customer service record, low revenues and so forth) — but also what inspires THEM to come to work every day. What are their goals for the future of their department, division or company? Tap into their visceral drives and then wrap your story around those specific drivers.
In other words – compel them, influence them, excite them through illustrations of victories you’ve helped accomplish and how you got to the finish line. Knit together the threads of your story in a way that creates a compulsion to call you in for an interview to hear more – so you can fully convince them you can achieve the same–or similar–results for them.
My latest post at US News outlines five points to consider before revamping your resume, helping you to better understand how to connect the dots of your value for the reader and influence them to call you. To read the full story, visit: Getting Out of Your Own Way to Write a Good Resume.
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Photo: Waldo Pancake via Flickr
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