1. What’s Hot: Focus In today’s go-go-go, over-stimulated world, readers will quickly abandon your rambling, circuitous story. Instead, you must capture their attention with a tailored, what’s-in-it-for-them hook that is easy to spot, and reinforced throughout the document. What’s Not: Brain-Dumping Avoiding being pigeon-holed into a particular role, you instead dump all of your areas […]