Have you ever connected with someone new, enjoyed the brilliancy of their smile, the ebullience of their voice and the mutual passion for a hobby? Have you experienced such instant-connections abruptly taking a nosedive? That was me last night as my husband and I sat at the bar in our boathouse, basking in the glow […]
Executive Careerist: Beware the Hypothesizers + Deducers. Take the Helm of Your Career
Executive Careerist: BEWARE the hyphothesizers, deducers and stern pragmatists who insist that their marketing expertise or digital guru-ism applies neatly + perfectly to your career resume story. The strategy for building your value proposition and aiming it as an influential message to your target audience, which ultimately is a hiring executive, board member, etc., is […]
The Innovator Cliche and Why Thinkers-In-Action Get the Job Done
With all of this innovative thinking, however, who is doing the executing?
More than likely it is you.
The Heart of Your Value Proposition
In its most basic sense, a unique value proposition is defined as, “a clear statement that describes the benefit of your offer and what distinguishes you from the competition.” It’s a positioning statement that explains what benefit you provide for who and how you do it uniquely well. In some circles, “unique value proposition” is […]
Guilty as charged: how to maintain career and personal credibility despite social media
By Jacqui Barrett-Poindexter Articles about the attention-depleting aspect of social media abound. I wrote about the potential free-fall you may experience in your value proposition if you try to be everywhere but nowhere, here. More recently, my concerns have been piqued by the number of conversations that have started, then fallen flat through Twitter, Facebook, […]