Distinctions Between Voice and Tone
In a recent blog conversation with an admired colleague, Debra O’Reilly, job search strategist and certified resume writer, we discussed the distinctions between voice and tone.
In particular, we discussed how those distinctions might matter when writing a resume. Debra offered pithy, valuable points in regard to ensuring the resume voice aligns with the candidate’s personality, and that the tone meets the employer’s needs. This will ensure that after reading the resume, an employer doesn’t sense a disconnect between the candidate’s real-life voice and his resume voice.
I fully agree that this is a strong, valuable resume writing strategy!
Your Usual Voice May Not Always Market You Effectively
As well, I have a slightly alternative take on the subject. That is what’s beautiful about resume strategy; there is no ONE right way to pursue it and still deliver a muscular result to our clients. Different tacks can work, and that is why resume rules should be few and far.
While I agree that the personality of a candidate must remain (fairly) consistent (albeit, depending upon the forum, different aspects of their multifaceted personalities can unleash themselves at different times), I also believe a person’s usual voice isn’t always enough to market their value effectively.
Weave in Surprising Word Stories to Snag Audience’s Attention
In other words, I believe in weaving word stories that may be a bit surprising, even for the candidate to read about him-/herself (a departure from their traditional style/personality). Injecting those into the resume marketing document can serve to add vigor and vim, without sacrificing the candidate’s authenticity (i.e., without creating a disappointing surprise in the interview). Because all too often, candidates’ personalities do not embrace the marketing pitch necessary to evoke their maximum (true) value.
With that said, I admire and respect Debra’s thoughts on this topic, and will continue to reflect on her insights as to the distinctions between voice and tone. I am always learning.
As for careerists seeking out support in building their new, or revamping an existing resume story, I would encourage you to bear in mind the value of self marketing. Getting a bit uncomfortable in your words can be of value in creating a resume that sparks interest versus one that ends up in the computer’s trash bin.
Excellent analysis, Jacqui!
I appreciate your distinction between our clients’ personalities and their vocabulary. Job seekers must be open to new ways of showcasing their value, but within the context of their personalities. A good resume collaboration should leave a client with the dual responses of “Yes, this resume really describes the ‘me’ I know,” and “Wow! I’d hire me!” And at the interview, there should be a moment when the interviewer says, “You’re everything I see on this resume … and more!”
Debra,
I am not surprised by your articulate ability to further extend the conversation. I especially like the idea of “dual responses” that should be triggered by a good resume collaboration – powerful way to mesh the two (candidates’ personality + NEW ways of showcasing their value).
This has been a stimulating exercise, and I appreciate your diplomatic, invigorating insights!
Jacqui
Always a pleasure to brainstorm with you, Jacqui! Thanks for the opportunity, the platform and the stimulating thoughts!